McDonald’s Japan: Halloween Squid Ink Burger & Kinoko Mushroom Croquette

McDonald's Japan Squid Ink Burger Kinoko Mushroom Croquette

Greetings From Kyoto

Kyoto photographer Kosuke Okuda and I teamed up to do an article for the Russian travel magazine Afisha Mir (Афиша-Мир). I just got a PDF of the article — hot off the server!

In the article I introduced the long history of Aritsugu which was founded in 1560. Aritsugu is one of the most famous makers of traditional Japanese knives and they are found in good kitchens all over Japan. We focused on the special eel bone cutting ‘honegiri’ knife that is used for the traditional Kyoto summer delicacy of ‘hamo’ pike eel. The knife is over 40 cm long, weighs more that 500 gm and costs more than $1,000 USD!

I wrote it, but I can’t read it!!

Kyoto photographer Kosuke Okuda and I teamed up to do an article for the Russian travel magazine Afisha Mir (Афиша-Мир). I just got a PDF of the article — hot off the server!

In the article I introduced the long history of Aritsugu which was founded in 1560. Aritsugu is one of the most famous makers of traditional Japanese knives and they are found in good kitchens all over Japan. We focused on the special eel bone cutting ‘honegiri’ knife that is used for the traditional Kyoto summer delicacy of ‘hamo’ pike eel. The knife is over 40 cm long, weighs more that 500 gm and costs more than $1,000 USD!

I wrote it, but I can’t read it!!

Kyoto photographer Kosuke Okuda and I teamed up to do an article for the Russian travel magazine Afisha Mir (Афиша-Мир). I just got a PDF of the article — hot off the server!

In the article I introduced the long history of Aritsugu which was founded in 1560. Aritsugu is one of the most famous makers of traditional Japanese knives and they are found in good kitchens all over Japan. We focused on the special eel bone cutting ‘honegiri’ knife that is used for the traditional Kyoto summer delicacy of ‘hamo’ pike eel. The knife is over 40 cm long, weighs more that 500 gm and costs more than $1,000 USD!

I wrote it, but I can’t read it!!

Kyoto photographer Kosuke Okuda and I teamed up to do an article for the Russian travel magazine Afisha Mir (Афиша-Мир). I just got a PDF of the article — hot off the server!

In the article I introduced the long history of Aritsugu which was founded in 1560. Aritsugu is one of the most famous makers of traditional Japanese knives and they are found in good kitchens all over Japan. We focused on the special eel bone cutting ‘honegiri’ knife that is used for the traditional Kyoto summer delicacy of ‘hamo’ pike eel. The knife is over 40 cm long, weighs more that 500 gm and costs more than $1,000 USD!

I wrote it, but I can’t read it!!

A squid ink burger is a bit of a scary thing. Not to mention that it comes from McDonald’s — a fast food squid ink burger. However, this was quite good. As a product developer and branding marketer, I loved this. Scary, but themed on Halloween. It’s perfect! Well, fast food perfect.

McDonald's Japan Squid Ink Burger Kinoko Mushroom Croquette
McDonald’s Japan Squid Ink Burger Kinoko Mushroom Croquette
McDonald's Japan Squid Ink Burger Kinoko Mushroom Croquette
McDonald’s Japan Squid Ink Burger Ad Poster
McDonald's Japan Squid Ink Burger Kinoko Mushroom Croquette
Earlier in the day — I had a lot to celebrate.
McDonald's Japan Squid Ink Burger Kinoko Mushroom Croquette
McDonald’s Japan Squid Ink Burger
McDonald's Japan Squid Ink Burger Kinoko Mushroom Croquette
McDonald’s Japan Kinoko Mushroom Croquette